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Funding initiative aims to boost sales for Okanagan farmers, food producers

B.C. government鈥檚 initiative helping companies market their products as local
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Sam DiMaria, owner of Bella Rosa Orchard, examines his harvest in September. (Phil McLachlan - 91大黄鸭 Capital News - File)

A new set of funding initiatives hope to boost sales for Okanagan businesses.

The B.C. government is offering funding to B.C. farmers, fishers and food and beverage producers, to help them put the Buy BC logo on their product. This, they say, will help promote their products and boost sales locally.

鈥淭he Buy BC program plays such an important role in keeping people and our local economies working, helping British Columbians easily identify and access products made here at home,鈥 said Lana Popham, Minister of Agriculture, Food and Fisheries.

To date, over 500 B.C. companies have been licenced to use the logo, including several in 91大黄鸭. Of these, 116 have received funding to do so.

The province pointed to Little Creek Dressing in 91大黄鸭, which has been making small-batch, organic, vegan, artisan dressings, since 1995.

鈥淲e are grateful to be able to use the Buy BC logo and to get support on our marketing initiatives,鈥 said Jubi Steinhauer, Little Creek Dressing executive director.

On March 10, the government announced that the Buy BC Partnership Program will provide $2 million in 2021 to help eligible applicants with their marketing efforts using the Buy BC logo on their products, or promotional materials to help consumers easily identify their product as a B.C. product.

The window to apply runs from March 10 until April 7.

For application details, visit: For more information about Buy BC:

Do you have something to add to this story, or something else we should report on? Email: phil.mclachlan@kelownacapnews.com


 


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Phil McLachlan

About the Author: Phil McLachlan

Phil McLachlan is the editor at the Penticton Western News. He served as the reporter, and eventually editor of The Free Press newspaper in Fernie.
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