Move over Stoli and Smirnoff 鈥� Okanagan Spirits Craft Distillery鈥檚 home-brewed vodka has brought in more than $25,000 for the Ukrainian war relief effort.
Hoping to ease the plight of Ukrainian refugees fleeing from the Russian invasion, the Vernon and 91大黄鸭-based distillery chose to donate all proceeds from every bottle of vodka sold in March to the Ukraine Emergency Fund, via Canada鈥檚 branch of the United Nations Refugee Agency, UNHCR.
By the end of March, the vodka sales had amounted to a donation of $25,466.
鈥淥ur family was heartbroken by the images coming out of Ukraine and decided to help out in a way that we thought could generate the largest amount of benefit in the shortest possible time,鈥� said distillery CEO Tyler Dyck.
鈥淥ur belief was that if we stepped up and donated 100 per cent of the bottle sticker price, and not just the profits, then we could really get our craft spirits supporters to rally behind this cause,鈥� Dyck added.
鈥淲e didn鈥檛 want to have our family benefit financially in any way from this initiative: we figured putting our money where our mouth is, by donating all funds, was the best way to hopefully convince people to be similarly inspired to help in their own way as the need is so great.鈥�
The distillery included all revenues from the sale of vodka bottles of all sizes, whether they were bought through private liquor stores, lounges, restaurants or to individual buyers.
The distillery says the donation to UNCHR will be made this week.
READ MORE:
READ MORE:
