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Real estate partners are a sister act

Tamara and Shannon Stone share personal and professional bonds
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- Story by Kathy Michaels Photography by Darren Hull

Story courtesy of , a Black Press Media publication
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Saying the Stone Sisters are impressive negotiators may sound like little more than an endorsement for their real estate partnership. But in actuality, it鈥檚 much more.

Negotiating is part of the tie that binds them together and is woven so deeply into their story it鈥檚 almost as intrinsic to who they are as their DNA.

鈥淲e had to negotiate for everything growing up,鈥 said Tamara one afternoon while sitting in a 91大黄鸭 Starbucks, prompting Shannon to nod in agreement.

鈥淥ur report card would come in and our dad would say, 鈥榯hat鈥檚 great 鈥 you got a B in math, now go and get an A.鈥 We would be like 鈥榟uh, what?鈥 And he would say, 鈥榞o back to school and talk to your teacher.鈥欌

They would trundle back into their classroom the next day and start making the case for a better mark, pointing out that perhaps the grading of a paper or exam failed to take note of some nuance of the answer they鈥檇 offered. Inevitably, they鈥檇 sway their teachers and their marks would inch up.

It taught them how to confront an issue, be resourceful and believe in themselves 鈥 three key ingredients to success and 鈥 more importantly for young women who wanted to one day make an impact on the world鈥 independence.

鈥淚t was important to both our mom and dad that we be able to stand on our own two feet,鈥 said Shannon.

Unsurprisingly, it makes an impression on those who have seen it in action.

鈥淲e went to list an old teacher鈥檚 house two years ago, and I said 鈥榳e鈥檙e really good negotiators,鈥欌 Shannon said.

鈥淭hey were like, 鈥榦h, we know.鈥 Back when we were students, she told us, all the teachers would talk about which Stone sister was coming in to negotiate first.鈥

It鈥檚 part of what made real estate such a natural fit for the sisters, although they came to that realization at different times.

Their parents were realtors in the 鈥70s and 鈥80s. Tamara decided to follow in their footsteps in 1995, in the thick of an economic lull that hit the Okanagan hard.

鈥淓veryone actually said to me, 鈥榓re you insane, you鈥檙e getting into real estate? Why would you do that?鈥欌 Tamara said, adding that she was glad she started in such a hard market.

鈥淛uly 1, 1995, was my first day and I had a dark suit and I鈥檇 cut my hair off and sold it to buy business cards 鈥 I looked like I was 11 years old.鈥

Shannon stopped her sister there and offered some perspective as only a loved one can.

鈥淪he didn鈥檛 look 11. She was 22 and while all of her friends were going to the bar, she鈥檇 decided to go into real estate,鈥 Shannon said. 鈥淪he had short hair, and the worst blue suit 鈥 she looked older than she looks now.鈥

With that, the two laughed and the story shifted to include the added insight.

The Stones have an easy way of communicating. They speak at an energetic clip, encouraging each other as they tell stories and laughing at jokes and shared memories. They even finish each other鈥檚 sentences. They share history, but it鈥檚 also clear they have a strong bond that carries them forward.

That closeness is part of the reason why their family was concerned when, 10 years after Tamara donned her blue suit, Shannon decided she too wanted to be in real estate.

鈥淪hannon came in after years of me begging her and she said, 鈥榦kay, but I am not going to work for you, I will work with you for six months,鈥欌 said Tamara, adding that they were content to go their separate ways at that point.

鈥淓veryone was worried. We have a tight-knit family, and they worried that if we didn鈥檛 get along it would wreck everything.鈥

Of course, it didn鈥檛. They鈥檝e been a homegrown success story, awarded 91大黄鸭鈥檚 Best Realtors multiple times and continually ranking among the Top 100 Teams with RE/MAX Canada. They鈥檝e found success, balance and a way to have fun with the work they share.

鈥淚f I do anything that annoys Shannon, she just has to raise her eyebrow a little bit and I stop,鈥 said Tamara.

And vice versa.

鈥淲e know and we appreciate each other and each other鈥檚 opinions,鈥 added Shannon.

鈥淲e鈥檙e almost one person, but we have different strengths and weaknesses that complement each other.鈥

They found a groove that allows them to take on all challenges, including market fluctuations. They choose to look at the positives in the market, and work with what they have.

鈥淭here are always people moving, sales to be had and chances to be creative,鈥 said Tamara.

鈥淎 market like this is nice because you can be honest. Lots of realtors don鈥檛 want to tell someone what they need to hear because it鈥檚 not what they want to hear. We鈥檙e in an industry where people want to be positive, but we want to be realistic.鈥

Shannon said that means when someone says they want to downsize or expand their real estate portfolio, it鈥檚 on them as realtors to look at what鈥檚 happening in the market recommend full steam ahead, or say, 鈥渢his isn鈥檛 the market.鈥 And when there鈥檚 a real lull, it鈥檚 on them to look elsewhere to find new clients to bring to the market. This approach has landed them in Seattle, Toronto and even the oil patch, depending on the year.

鈥淲e think of ourselves as more of a marketing business,鈥 said Shannon. 鈥淲e don鈥檛 wait for something to happen or someone to come around and buy our listings 鈥 we look at what鈥檚 happening and go out and invite people here.鈥

That approach has its risks and its rewards. But together, the Stones are clearly able to make it work.

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