The 91大黄鸭 Chamber of Commerce is raising a glass to the resumption of direct consumer wine sales between B.C. to Alberta.

Sales resumed six months after a memorandum of understanding (MOU) was signed between the two provinces. It makes it easier for Albertans to buy B.C. wine, and ensures B.C. wineries pay their fair share of liquor sales tax in Alberta.

A 91大黄鸭 Chamber media release states that its 鈥淕rapes of Wrath鈥� initiative, calling for open sales across provincial borders, was overwhelmingly adopted at the June 2024 BC Chamber Policy Conference.

鈥淭his is a good move, and we believe our policy, which was taken to government in June of 2024, helped move the dial on getting the new agreement in place.鈥� said Derek Gratz, Chamber vice-chair.

As of June 2024, there were 327 licensed grape wineries in B.C. And, B.C. residents can directly order from Alberta鈥檚 16 wineries, which make 26 products, according to the Chamber release.

鈥淚t absolutely helps,鈥� said Lauren Skinner, director of sales and marketing, Painted Rock Estate Winery. 鈥淎t the end of the day, we all want to ship to Canadians. It鈥檚 a move towards free trade.鈥�