UPDATE: 3:55 p.m.

Bullying can stop in 10 seconds or less if someone decides to intervene; so it鈥檚 up to bystanders to step up and either do something about bullying or walk away.

This is the message Pink Shirt Day co-founder Travis Price was trying to get across to students at Rutland Secondary School on Monday morning.

Prince known for standing up against bullying back in 2007 when a student was picked on for wearing a pink shirt, is now leading the charge across Canada in creating awareness about bullying and how to stop it.

He says change can come with a simple act of kindness that takes no time at all, but can mean a world of difference to others.

鈥淲hen we make the right choice and we stand up against it (bullying) that is when we make a difference in our communities and our schools and that鈥檚 when bullying will start to go away,鈥� said Price.

Bullied in elementary school Price knows the struggle kids are going through when it comes to bullying.

鈥淚 believe we are on a path for a better tomorrow and that is what we have to continue to do.鈥�

Pink Shirt Day is celebrated in more than 30 countries around the world 鈥� here in Canada Wednesday Feb. 22 is the day to stand up, wear pink and put an end to bullying.

Full story to come.

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Pink Shirt Day co-founder, Travis Price, will be at a Rutland school today to share his personal story of how standing up to bullying inspired an international movement.

Now, 10 years later, people across Canada and around the world celebrate Pink Day and come together to fight bullying. B.C.鈥檚 Pink Shirt Day is set for Wednesday, Feb. 22.

Travis encourages everyone to buy their pink shirt from London Drugs or online at www.pinkshirtday.ca. Proceeds go towards anti-bullying initiatives across B.C., including Red Cross鈥檚 highly successful Beyond the Hurt program where youth are trained to teach other youth.

A reporter will cover the event and bring a full story later in the day.