Dream. Believe. Achieve.

Vernon School District has accomplished all three with its rebranding, which is now complete after 18 months.

Out is the old wooden sign on 15th Street, replaced by a colourful sign symbolizing a more dynamic view of the future.

鈥淲e are a diverse community, and our new signage promotes and supports energy, community, inclusion, and engagement,鈥� said school district board of education chair Mark Olsen. 鈥淲e are heading in a new direction and one that offers pathways for all students to reach their own potential.鈥�

The district鈥檚 new logo is a ripple. It depicts the beautiful surroundings and water, the many faces, interconnectedness, diversity and creative.

鈥淭hroughout the rebranding we have been led by the land and our location on the unceded territory of the Syilx nation,鈥� said board vice-chair Kelli Sullivan. 鈥淭he colours of Kalamalka Lake were the inspiration for the new colours of our logo.鈥�

The motto 鈥� Dream. Believe. Achieve. 鈥� was created by school district students, and now adorns the board office site on 15th Street in Vernon.

Students, staff, families, and the community had input into producing ideas around the district鈥檚 mission, vision and motto.

鈥淐oming out of the pandemic, they wanted to be seen, heard, understood, and they wanted to be inspired,鈥� said school district superintendent Christine Perkins.

The district launched its new website in January, and prior to that, the entire maintenance fleet of vehicles was rebranded and all internal items such as print, media, and facilities signage.

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