Have you heard of Kent Molgat? He is the CTV journalist who recently broadcast a story about the alleged systemic discrimination of an incredible local charitable group: 100 Men Who Give a Damn.

Systemic discrimination? The background behind this starts with the 100 Women Who Care which was first initiated in Jackson, Mich., in 2008.

The first one-hour meeting of that group raised $10,000 to buy 300 new baby cribs for an organization in their city. Sister chapters have since popped up all over the U.S., Canada and Mexico.

The men鈥檚 version started in Halifax in 2014 after the founder of the women鈥檚 version in that city presented this challenge to her husband:  鈥淚 bet you couldn鈥檛 find five men who care.鈥�

The 91大黄鸭 women鈥檚 version was spawned July 8, 2014. At the inaugural meeting, 60 women attended, each donating $50 to raise $3,000 for a women鈥檚 shelter.

The inaugural meeting of the 91大黄鸭 men鈥檚 version was in August, 2015. With a higher individual donation amount of $100 and 200 people attending, that first meeting raised $20,000 for the Canadian Mental Health Association.

With reportedly now about 349 members, a virtual 鈥渨ho鈥檚 who鈥� of influential men in 91大黄鸭, the next meeting on Feb. 2 could raise up to $34,900 to donate to a worthy cause.

Men鈥檚 100 group co-founder Brett Millard feels that the media attention 鈥渨ill only help in the long-term because it shines a light on the positive work being done.鈥�

Absolutely. And just wait to see where this battle of the sexes will take us. I bet the next women鈥檚 meeting will have even more members and raise even more money for a good cause.

Or, maybe not. Maybe the men鈥檚 group has a smidge of an advantage. Why? (Don鈥檛 shoot me, ladies!) Because they鈥檙e men.

There鈥檚 a touch of a recruiting advantage.

Premier Christy Clark being a notable exception, the majority of influential people in our community happen to be men, and men tend to have more money to throw around.

An Oct. 9, 2015, Globe and Mail article notes: 鈥淐anadian women still take home on average 73 cents for every dollar men earn, even as educational attainment has surpassed their male counterparts.鈥�

Encouraging strides have been made towards gender equality, but it鈥檚 indisputable that women continue to face an uphill battle.

Women have been well prepared for the challenge, though; fighting uphill every step of the way for the right to vote, to break the glass ceiling into the corporate world and into the world of politics.

That continual uphill slope is what is called systemic discrimination.

And yes, of course this incredible men鈥檚 100 group is perpetuating it.

But I feel certain that every one of the men who are throwing $100 on the barrel for charity every three months is doing so out of the altruistic motivation of doing good for our community.

I am willing to bet, and bet big, that not one of them is intending to perpetuate the systemic discrimination of women.

That鈥檚 why it鈥檚 called 鈥渟ystemic.鈥� Preferential treatment of men has long been woven into the fabric of our society.

Unfortunately, this leads to often inadvertent preference and entitlement that can be addressed only if it is recognized for what it is.

We learned decades ago that we need to take active steps to counter it, such as affirmative action.

Those steps are moving us, though very slowly, in the right direction.

This men鈥檚 group, as well-meaning as it is, takes us a step backwards.

Do we throw the baby out with the bath water?

Hell no! How about a gender inclusive group: 鈥�100 beautiful human beings who give back.鈥�

Yes, you could come up with a much better name but the idea remains sound.

Thank you, Kent Molgat, for taking it hard on the chin for gender equality in our community.

With this column, I鈥檓 sure to join you in the 鈥榙oghouse鈥� of public opinion, and I鈥檒l accept that.