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Father鈥檚 Day comes second behind mom: study

Dads don鈥檛 get the same love come June as moms did in May
web1_170612-BPD-M-Fathers-Day-Paul-Hamilton-Flickr
A father reads with his kids on Father鈥檚 Day (Paul Hamilton/Flickr)

Dear old dad doesn鈥檛 get the same level of celebration as mom does on her special day, according to a study released by RetailMeNot on Tuesday.

The survey found that Father鈥檚 Day just isn鈥檛 a big deal to 49 per cent of Canadians. And men are more than a little bet upset about it; 81 per cent believe that Mother鈥檚 Day outshines Father鈥檚 Day and 40 per cent of dads are upset when their kids forget about them.

Even when kids do remember to celebrate their dads come June, RetailMeNot found they don鈥檛 do it to the same degree as they did for mom: on average, kids spend $50 less on dad than they do on mom.

鈥淒ads typically don鈥檛 ask for much. In fact, the number one thing they want for Father鈥檚 Day is a simple dinner at home, indicating they just want to spend time with family,鈥 said RetailMeNot shopping and trends expert Sara Skirboll. 鈥淲hy not take this one step further and gift him something that will bring you together, such as a pair of baseball gloves or a GPS for a fun family road trip.鈥


katya.slepian@bpdigital.ca

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