On September 7, Apple had the company鈥檚 largest product launch of the year. Reuters reports that this year鈥檚 launch mainly focused on safety upgrades and a new adventure watch. Apple leaned into safety features that include the ability to sense a car accident or summon a rescue from a remote mountain. The features are meant to offer users the chance to pursue excitement and adventure with their phone acting as a safety net. 鈥淯ltimately, the increased emphasis on safety - safety as a service - is super interesting as a value proposition,鈥� Ben Bajarin, head of consumer technologies at Creative Strategies, via Reuters.

The new 鈥渆mergency SOS via satellite feature鈥� allows users to establish a connection with a satellite to send messages from remote locations. Minor upgrades include tweaks to cameras and battery life, while the iPhone Pro lineup has a newly-upgraded processor chip. The Apple Watch Ultra is reportedly the company鈥檚 , 鈥渕ost rugged and capable watch ever.鈥� According to Apple, the watch is intended for people interested in outdoor adventuring, water sports and endurance training. The Ultra offers 60 hours of battery life, a compass and a new Oceanic Plus app for scuba diving

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