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Giving hits home for 91大黄鸭 business and charitable group

Ashley HomeStore donating $30,000 in store credits and funds to help families rebuild after wildfires
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View of McDougall Creek wildfire on Aug. 17 from West 91大黄鸭 Estates. (Karen Hughes photo)

Ashley HomeStore is partnering with Mamas for Mamas to celebrate Giving Tuesday and support those affected by Okanagan wildfires in 2023.

The company is donating nearly $30,000 in Ashley store credits and funds to help families rebuild.

The donation includes $25,000 worth of store credits and $4,500 in funding to support immediate needs, such as household and hygiene products.

鈥淥ur company is passionate about giving back to our communities, and we love the mission of Mamas for Mamas, to lend a hand up, not a handout,鈥 said Rebecca Peech with the Dufresne Group, which owns Ashley.

鈥淭heir team works to ensure that financial needs are met, but also goes above and beyond to offer mentoring and other resources.鈥

This is the second initiative Ashley has partnered with Mamas for Mamas.

Eligible recipients are determined through vetting in partnership with on-site social workers.

Once selected, the recipients will be able to access their store credit for one year following the date it is issued.

Ashely is also working with Big Brothers Big Sisters of Central and Southern Interior of BC, 68 children received beds and comfort kits through Ashley鈥檚 Hope to Dream program.

Also, Ashley made a $4,500 cash donation to Big Brothers Big Sisters of Canada to help provide necessary comfort and hygiene products to those impacted.

Crowe MacKay LLP is matching Ashley鈥檚 donation.

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About the Author: Gary Barnes

Journalist and broadcaster for three decades.
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